Categories ArchivesMarketing Research

Qualtrics InsightSummit standard

I’m out in Salt Lake City this week at the Qualtrics InsightSummit.  So far I’m loving this “conference” if you can call it that.  It’s more like a highly glorified sales pitch for their products,but they do such a good job of surrounding that pitch in high value speakers/entertainers. Maybe I’m biased by the fact that I’m going to see Elton John perform tonight in a private concert. Regardless, it is inspiring to come to a place like this where everyone speaks the same language.  I love to talk nerd talk with others in our industry, but I do need to get better at passing out business cards.  I’m good at talking to people and TERRIBLE at selling myself.  Not ...

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Qualtrics standard

I took the leap of faith this year and invested in Qualtrics.  The truth is that I’ve been using it for several years but only through client accounts that they set up for me.  I’ve spent two years as a freelancer focusing on my qualitative business; after all, freelance moderation is easy to understand and sell. However, this year has been different.  Suddenly the quant proposals have been pouring in.  I attribute this to the fact that companies are not necessarily hiring for every position they might want these days so there is a lot of overflow work for freelancers like me.  On the other side of the equation, someone like me with little overhead can be attractive to small ...

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IIeX Wrap-Up standard

The Insights and Innovation Exchange is my favorite conference each year, and not just because it’s held here in Atlanta.  The two and a half days that we gather down at GA Tech are jam packed with presentations, technology, conversations, etc.  It’s a whirlwind that leaves most attendees both exhausted and invigorated.  Here are a few themes based on what I heard and saw, but remember no one person can possibly experience everything so this is just a quick glimpse. Technology Solutions = Exponential Growth It’s been two years since I attended IIeX last, and what strikes me each time is the number of new and niche technology solutions available.  Want to do ethnographies via cell phone?  There’s a company for that. ...

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Without a Manual image

I am a “by the book” type of girl – the type of person that reads the IKEA instructions before spending 2 hours putting together a table.  I’m just more comfortable with having all of the information available to me. That’s why fostering dogs is great for me because these dogs do not come with any type of manual.  On the contrary, every dog is completely different with his/her own set of issues.  When I’m explaining some new training technique to a friend, I often also explain that “I just make this shit up.”  And that is the honest truth.  I don’t know how any particular dog is going to respond to any particular tactic.  I just use my instincts and ...

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