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Throw Away Your Prospect Spreadsheets image

This post might be a little outdated for some of you, but I know that there are many small marketing research agencies out there that are still maintaining their client and prospect lists in Excel.  I know because I’ve been there, I’ve lived it, and I’ve talked to some of you who are still living it.  Right now many of you are clicking off this page because you already have a sales management system and the rest of you are asking, “Why mess with my iron clad Excel system if it’s not broken?” Because I’m here to tell you that if you are maintaining client and prospect lists in Excel, your system is broken.  Or maybe I should say that you ...

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