Categories ArchivesResearch Tools

Another Tool in Your Infographic Toolbox image

A while back, I provided a roadmap for creating infographics and promoted one of the new online tools for creating these visuals.  I have since been introduced to a similar resource called Venngage.  Venngage is extremely cost effective at less than $20 a month (they have a sale right now if you are interested), but that’s not really the reason I wanted to introduce you to it. What I love about Venngage, and its competitors for that matter, is that they help to reduce “Blank Slate Fear.”  That’s my term for the absolute dread that can consume us when we know we have to do something creative (write a blog, build an infographic, start a report, etc).  I’ve mentioned my own battle with procrastination ...

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Outsourcing? Things You Should Know standard

As project timelines and budgets shrink, outsourcing some research operations to lower cost providers becomes more and more attractive. I experienced this first hand a few years ago as I developed a relationship with Annik in India. What I learned from that experience is that creating a successful outsourcing relationship takes time as there can be a significant learning curve on both sides. Here are a few things to consider before you begin: Know What Is Required from You In the US, we are used to flexibility in the workflow process and are familiar enough with project delays to manage around them. We often can begin the next phase of a project even if one part of the previous step ...

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Grounded Theory standard

Back in the day when I was in graduate school for Sociology, we talked a lot about different types of theories in all of these really boring methods classes (sorry to all of my professors out there).  Of course, I don’t really think about those theories in my everyday Market Research world, and I probably couldn’t name more than one if you put a gun to my head.  Yet, there’s one that has always stuck out for me – Grounded Theory. I have no idea if this is the exact right definition of Grounded Theory, but I think of it as the ability to develop and evolve your hypotheses throughout the research process.  It’s very different than the traditional scientific method where you must ...

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Why I Love Bulletin Boards gallery

Bulletin boards are nothing new.  I get that.  They’ve been around for almost as long as I’ve been in this business (ok, maybe not quite that long).  Still, I was on the phone with a client yesterday who had never experienced a bulletin board before.  It stands to reason that there might be many others out there who either have never tried bulletin boards or who haven’t used them recently.  However, if you love bulletin boards too and use them often, you can probably skip this post. If you are new or returning to bulletin boards, let me share my great enthusiasm with you.  I LOVE BULLETIN BOARDS!  There.  Are you convinced? Ok.  Let me tell you why I love them, and ...

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Blurred Lines – the Qual/Quant Edition standard

Sorry if the title of this post brought back nightmarish memories of the twerking scandal of 2013.  I wasn’t actually referring to the song but to our shifting perspective on qualitative and quantitative research. A friend of mine, Sheila Katz, who teaches Sociology at the University of Houston wrote…  …finished my lecture in my qualitative research methods class today with about 10 minutes left in class. The class is mostly made up of students in related social sciences, but I only have 3 sociology majors in the class. I asked if anyone had any last questions, and my psychology major student raised his hand and asks “so, I don’t understand why the social sciences are taught from a primary quantitatitve frame. From ...

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3 MR Tools You Should Be Using (Part 1) standard

There are several persistent issues that I’ve found in my many years in this industry.  Some are big requiring major solutions and others are tiny nuisances.  I’m pretty passionate about moving our industry forward and love when I find a product or service that pushes our boundaries.  So, I want to start talking more about these solutions. Since I have no stake in any company right now, I will begin reviewing the tools that I’ve loved using over the years. There are a number of great tools out there, so I’m going to start a mini-series here on the blog. The first three issues that I will tackle are: Graph population Text analytics Basic data analysis I’m open to covering ...

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