Tags Archivesmarket research

Advice to Job Seekers standard

A few weeks ago, I had the great pleasure of speaking to this year’s Masters of Marketing Research students at the University of GA.  I’m a teacher by nature – my Dad was a teacher; I went to graduate school to be a teacher; I love teaching.  So, giving a seminar on my favorite methodology was a blast, but the best part of the seminar happened when the teaching was over. That’s when the straight-talk about employment began – client-side, supplier-side, B2B, CPG, big company, small company?  So, many decisions when the world as at your feet.  After the session, I received lots of LinkedIn requests and gratitude, but one particular student emailed me to ask for interviewing advice.  I ...

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So You Want to Go Freelance (Part 3) standard

Welcome to the third and slightly delayed final edition of So You Want to Go Freelance.  In this post, I’ll be providing some advice on finding clients. Considering where your work will come from is one of the things that keeps freelancers (and potential freelancers) up at night.  Income uncertainty is probably the greatest barrier to making the leap into freelance work, which is why I think that this is probably the most important of the three installments posted here.  Although nothing that I write below will be Earth-shattering, I hope that hearing it from someone who has been successful will give you the confidence to go out and try it yourself. 1) Former Employers – No one knows the ...

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So You Want to Go Freelance (Part 2) standard

Continuing on my post from last week, I’m offering advice to marketing research professionals who want to go freelance.  Here are a few more thoughts about getting started… Name & Legal Entity One of the biggest questions when I started was whether I should give the company a name or simply go by my own name.  My husband, the marketer and graphic artist, insisted that I come up with a name for the company both for branding and for flexibility. I spent months thinking about the name, going through multiple iterations, checking for available website URLs, etc.  In retrospect, I probably would recommend just going with your first and last name if you want to get off to a quick start, especially if you ...

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So You Want to Go Freelance (Part 1) image

Every few weeks, I respond to an inquiry about how I got started doing freelance market research.  Since I’m relatively new to freelancing, I generally have a lot to say on this subject.  I have so much to say that I’ll probably have to break my ramblings down into 2 separate posts to cover it all here.  The second post will focus on how to market yourself and where to look for clients (think low hanging fruit). Actually, you might think that me laying out the process to freelancing is counterintuitive since anyone that follows my sage advice would become my competition.  The truth is that there’s probably not enough good freelancers out there to meet the overwhelming need in the industry. I firmly ...

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Another Tool in Your Infographic Toolbox image

A while back, I provided a roadmap for creating infographics and promoted one of the new online tools for creating these visuals.  I have since been introduced to a similar resource called Venngage.  Venngage is extremely cost effective at less than $20 a month (they have a sale right now if you are interested), but that’s not really the reason I wanted to introduce you to it. What I love about Venngage, and its competitors for that matter, is that they help to reduce “Blank Slate Fear.”  That’s my term for the absolute dread that can consume us when we know we have to do something creative (write a blog, build an infographic, start a report, etc).  I’ve mentioned my own battle with procrastination ...

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Infographics: Tips and Tools image

Not since the invention of online surveys has something sparked the imagination of our industry like Infographics. Sure, we haven’t mastered the art of making them, and we aren’t quite sure how to define them.  Yet, most of us know a good infographic when we see it (or think we do). So, I want to take a few minutes to write about how to make a good infographic and provide some useful tools and links. Then, you can let your imagination run wild! Whenever I’m working on an infographic, I try to stick to three fundamental rules: 1) Know Your Audience The infographics that we see on a daily basis are meant not just for public consumption but for public promotion. Every infographic “how to” includes a ...

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