Tags Archivesmarket research

I Have ADD and Your Clients Do Too image

Last week I had the unenviable task of taking my daughter in to be tested for ADD.  We won’t know the results for some time, but in filling out the many questionnaires required for such a diagnosis, I realized that maybe I’m ADD too.  And  if you pardon the Oprah reference – maybe you have ADD and you have ADD and everyone has ADD.  We are a society of people with 8 second attention spans. It wasn’t ALWAYS like this.  I have succeeded in school and my career in part because of my long attention span.  It was not a chore for me to sit and read a long book about sociological theory in grad school.  I still have a 300 page book about socialist ...

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Market Research: Commodity or Consultancy? image

Since the dawn of time, market researchers have struggled with balancing our work on the fine line between commodity and consultancy.  The pendulum has swung back and forth over the years, but we seem to be at a new crossroads these days with companies battling it out to stake out their own place on the continuum. Maybe defining both words would provide us with some context as we look across our own market: Commodity: A good or service which can be supplied without differentiation across a market. Commoditization often occurs when there is diffusion of intellectual capital necessary to produce the good or service effectively. Consultancy: A company or individual that provides specialized advice to other companies for a fee.  A consultant generally ...

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3 MR Tools You Should Be Using (Part 1) standard

There are several persistent issues that I’ve found in my many years in this industry.  Some are big requiring major solutions and others are tiny nuisances.  I’m pretty passionate about moving our industry forward and love when I find a product or service that pushes our boundaries.  So, I want to start talking more about these solutions. Since I have no stake in any company right now, I will begin reviewing the tools that I’ve loved using over the years. There are a number of great tools out there, so I’m going to start a mini-series here on the blog. The first three issues that I will tackle are: Graph population Text analytics Basic data analysis I’m open to covering ...

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