Tags Archivesmarket research tools

Another Tool in Your Infographic Toolbox image

A while back, I provided a roadmap for creating infographics and promoted one of the new online tools for creating these visuals.  I have since been introduced to a similar resource called Venngage.  Venngage is extremely cost effective at less than $20 a month (they have a sale right now if you are interested), but that’s not really the reason I wanted to introduce you to it. What I love about Venngage, and its competitors for that matter, is that they help to reduce “Blank Slate Fear.”  That’s my term for the absolute dread that can consume us when we know we have to do something creative (write a blog, build an infographic, start a report, etc).  I’ve mentioned my own battle with procrastination ...

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Throw Away Your Prospect Spreadsheets image

This post might be a little outdated for some of you, but I know that there are many small marketing research agencies out there that are still maintaining their client and prospect lists in Excel.  I know because I’ve been there, I’ve lived it, and I’ve talked to some of you who are still living it.  Right now many of you are clicking off this page because you already have a sales management system and the rest of you are asking, “Why mess with my iron clad Excel system if it’s not broken?” Because I’m here to tell you that if you are maintaining client and prospect lists in Excel, your system is broken.  Or maybe I should say that you ...

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