Tags Archivesmarketresearch

The Rise of Infographic Resumes image

Whenever I was hiring for a project manager at my former company, I would spend an absurd amount of time skimming resumes. By skimming, I would say that I probably spent 2o seconds glancing at it on the screen. In that pass, I’m looking for experience and skills to qualify you for the job. If the candidate passes that round, the resume gets printed for a more thorough read – typically 1 minute. I can tell you that I’ve seen some horrible resume layouts. Since our Project Managers also wrote reports for our clients, if the resume wasn’t visually appealing, it was much more likely to meet the bottom of the recycle bin. I didn’t have a hard and fast rule about resume layouts, ...

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I Have ADD and Your Clients Do Too image

Last week I had the unenviable task of taking my daughter in to be tested for ADD.  We won’t know the results for some time, but in filling out the many questionnaires required for such a diagnosis, I realized that maybe I’m ADD too.  And  if you pardon the Oprah reference – maybe you have ADD and you have ADD and everyone has ADD.  We are a society of people with 8 second attention spans. It wasn’t ALWAYS like this.  I have succeeded in school and my career in part because of my long attention span.  It was not a chore for me to sit and read a long book about sociological theory in grad school.  I still have a 300 page book about socialist ...

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