Tags ArchivesMR

The Rise of Infographic Resumes image

Whenever I was hiring for a project manager at my former company, I would spend an absurd amount of time skimming resumes. By skimming, I would say that I probably spent 2o seconds glancing at it on the screen. In that pass, I’m looking for experience and skills to qualify you for the job. If the candidate passes that round, the resume gets printed for a more thorough read – typically 1 minute. I can tell you that I’ve seen some horrible resume layouts. Since our Project Managers also wrote reports for our clients, if the resume wasn’t visually appealing, it was much more likely to meet the bottom of the recycle bin. I didn’t have a hard and fast rule about resume layouts, ...

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3 MR Tools You Should Be Using (Part 3) standard

I’ve had the privilege to work with two of the best tabbers.  They are the best not just because of their skillset, but more importantly because of their unending patience with my constant requests. Not surprisingly, I am a complete and utter nuisance when it comes to tabs.  I want more process tables and cuts and banner points than should be legally allowed. I like to “stay curious” when analyzing data which inevitably means looking for the answers to all of my questions in mounds and mounds of tabs. That’s why I’m including this third and final tool in my list of MR tools you should be using. 3) MarketSight Challenge: In a world where we need to let the data ...

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I Have ADD and Your Clients Do Too image

Last week I had the unenviable task of taking my daughter in to be tested for ADD.  We won’t know the results for some time, but in filling out the many questionnaires required for such a diagnosis, I realized that maybe I’m ADD too.  And  if you pardon the Oprah reference – maybe you have ADD and you have ADD and everyone has ADD.  We are a society of people with 8 second attention spans. It wasn’t ALWAYS like this.  I have succeeded in school and my career in part because of my long attention span.  It was not a chore for me to sit and read a long book about sociological theory in grad school.  I still have a 300 page book about socialist ...

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Market Research: Commodity or Consultancy? image

Since the dawn of time, market researchers have struggled with balancing our work on the fine line between commodity and consultancy.  The pendulum has swung back and forth over the years, but we seem to be at a new crossroads these days with companies battling it out to stake out their own place on the continuum. Maybe defining both words would provide us with some context as we look across our own market: Commodity: A good or service which can be supplied without differentiation across a market. Commoditization often occurs when there is diffusion of intellectual capital necessary to produce the good or service effectively. Consultancy: A company or individual that provides specialized advice to other companies for a fee.  A consultant generally ...

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