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Online Focus Groups FAQ standard

Having cut my teeth in the backroom of focus group facilities for years, I’ll admit that I was a little skeptical of online focus groups. Sure, there are obvious benefits – geographic diversity, cost savings on facility fees, in-home comforts, etc. But, there are also a great deal of questions for worriers like me: Will participants engage with each other through a computer?   The answer is yes and no. They do engage with each other, but it frequently takes them a little while to warm up to the idea. Because we stress not talking over each other, they tend to be more polite, which can sometimes hamper the energy and excitement of collaboration in a live group. The moderator can ...

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