Tags Archivesqualitative

Online Focus Groups FAQ standard

Having cut my teeth in the backroom of focus group facilities for years, I’ll admit that I was a little skeptical of online focus groups. Sure, there are obvious benefits – geographic diversity, cost savings on facility fees, in-home comforts, etc. But, there are also a great deal of questions for worriers like me: Will participants engage with each other through a computer?   The answer is yes and no. They do engage with each other, but it frequently takes them a little while to warm up to the idea. Because we stress not talking over each other, they tend to be more polite, which can sometimes hamper the energy and excitement of collaboration in a live group. The moderator can ...

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Why I Love Bulletin Boards gallery

Bulletin boards are nothing new.  I get that.  They’ve been around for almost as long as I’ve been in this business (ok, maybe not quite that long).  Still, I was on the phone with a client yesterday who had never experienced a bulletin board before.  It stands to reason that there might be many others out there who either have never tried bulletin boards or who haven’t used them recently.  However, if you love bulletin boards too and use them often, you can probably skip this post. If you are new or returning to bulletin boards, let me share my great enthusiasm with you.  I LOVE BULLETIN BOARDS!  There.  Are you convinced? Ok.  Let me tell you why I love them, and ...

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Blurred Lines – the Qual/Quant Edition standard

Sorry if the title of this post brought back nightmarish memories of the twerking scandal of 2013.  I wasn’t actually referring to the song but to our shifting perspective on qualitative and quantitative research. A friend of mine, Sheila Katz, who teaches Sociology at the University of Houston wrote…  …finished my lecture in my qualitative research methods class today with about 10 minutes left in class. The class is mostly made up of students in related social sciences, but I only have 3 sociology majors in the class. I asked if anyone had any last questions, and my psychology major student raised his hand and asks “so, I don’t understand why the social sciences are taught from a primary quantitatitve frame. From ...

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