Tags Archivesresearch tools

Another Tool in Your Infographic Toolbox image

A while back, I provided a roadmap for creating infographics and promoted one of the new online tools for creating these visuals.  I have since been introduced to a similar resource called Venngage.  Venngage is extremely cost effective at less than $20 a month (they have a sale right now if you are interested), but that’s not really the reason I wanted to introduce you to it. What I love about Venngage, and its competitors for that matter, is that they help to reduce “Blank Slate Fear.”  That’s my term for the absolute dread that can consume us when we know we have to do something creative (write a blog, build an infographic, start a report, etc).  I’ve mentioned my own battle with procrastination ...

Continue Reading

Market Research: Commodity or Consultancy? image

Since the dawn of time, market researchers have struggled with balancing our work on the fine line between commodity and consultancy.  The pendulum has swung back and forth over the years, but we seem to be at a new crossroads these days with companies battling it out to stake out their own place on the continuum. Maybe defining both words would provide us with some context as we look across our own market: Commodity: A good or service which can be supplied without differentiation across a market. Commoditization often occurs when there is diffusion of intellectual capital necessary to produce the good or service effectively. Consultancy: A company or individual that provides specialized advice to other companies for a fee.  A consultant generally ...

Continue Reading

3 MR Tools You Should Be Using (Part 1) standard

There are several persistent issues that I’ve found in my many years in this industry.  Some are big requiring major solutions and others are tiny nuisances.  I’m pretty passionate about moving our industry forward and love when I find a product or service that pushes our boundaries.  So, I want to start talking more about these solutions. Since I have no stake in any company right now, I will begin reviewing the tools that I’ve loved using over the years. There are a number of great tools out there, so I’m going to start a mini-series here on the blog. The first three issues that I will tackle are: Graph population Text analytics Basic data analysis I’m open to covering ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!