Tags Archiveswomen in research

IIeX Wrap-Up standard

The Insights and Innovation Exchange is my favorite conference each year, and not just because it’s held here in Atlanta.  The two and a half days that we gather down at GA Tech are jam packed with presentations, technology, conversations, etc.  It’s a whirlwind that leaves most attendees both exhausted and invigorated.  Here are a few themes based on what I heard and saw, but remember no one person can possibly experience everything so this is just a quick glimpse. Technology Solutions = Exponential Growth It’s been two years since I attended IIeX last, and what strikes me each time is the number of new and niche technology solutions available.  Want to do ethnographies via cell phone?  There’s a company for that. ...

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WIRe Atlanta Review image

On April 19th the WIRe Atlanta chapter set a new record for attendance at their Spring meeting.  Kat McCluskey, Senior Art Director at Razorfish’s Emerging Experiences group headlined the event, providing an overview of Virtual and Augmented Reality and touching on the Internet of Thing (IoT).  All of these technologies are poised to impact the Marketing Research industry, and this event gave attendees the opportunity to explore how they might improve our insight development in the future. As many in the audience learned, both Virtual and Augmented Reality already exist, and tech industry giants as well as Silicon Valley start-ups are making these experiences more accessible. While there are multiple nuances between them, the simple difference between Virtual and Augmented Realty is the ...

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