Who I Am
I am Sheryl Sandberg’s worst nightmare! I’m the career woman who had it all going for her – a strong network, a growing reputation in my industry, a loyal customer base, high sales numbers, and a great staff. Plus, I loved what I did everyday. So, what would ever make me turn my back on the job that gave me all of that success?
Well, it’s not one thing. I guess it’s two little girls – my little girls. Oh, Sheryl’s ears are ringing as I’m writing this, but can the rest of you blame me? Not if you’ve ever met them you can’t. They’re perfect, and I’m not at all biased!
So, what really happened? Well, I stopped for just a moment or maybe it was two moments. Yeah, let’s go with two, which is all I can generally spare in between swim practice and that proposal that’s due tomorrow and the timesheets I’m two weeks behind on and the dog that just puked on the carpet and the soccer game I’m running late for and the dishes that need to be put away and…
It was always something or 27 things that were fighting for my attention at any given time. Plus, I’m a perfectionist and a people-pleaser so I also felt like I was failing at all 27 things. Of course, I knew I wasn’t failing. I was actually quite good at most of them, but at what cost? My sanity? My relationships? My health? Yes. Yes. And yes.
Just to recap a few of my red flags: I needed a glass of wine to unwind each night. I never remembered to send a card for a family member’s birthday. I worked every evening instead of spending time with my husband. I paid for a gym membership I couldn’t use. My to do list got longer instead of shorter each day. My Grandmother even had to call me to remind me to cash the check that she sent me for my birthday because I couldn’t get around to it (sorry, that you couldn’t balance your checkbook for four months, G.G. I didn’t know people still did that).
It was just my life, and it might be your life too. It was certainly the life that I saw many other working mothers living around me. But, I couldn’t continue down that path anymore. I just wasn’t the person that I wanted to be.
So, I decided to do one of the craziest things I’ve ever considered – go into business for myself.
Seeing as I suffer from the psychological phenomena called “being a hard driving, perfectionist, Type A personality,” it was actually difficult to give up on the stability and predictability of success in the corporate world. Now, I can only rely on myself.
That’s the hardest thing – trusting myself. That’s where I will need some help from the people around me. A little boost when the going gets rough, or I feel like I’ve made a huge mistake. I guess I’m writing this partly for you and partly for me. So that I remember why I did this. I want to remember that I didn’t “throw away a great career,” but that I “chose a different path to success” for better or for worse.
What I Do
I am a moderator and quantitative researcher who provides an outlet for overflow research services during peak times. Outsourcing overflow work allows our clients to manage their staffing more appropriately for the ups and downs of project requests.
The goal of Harvest Insights is to provide clients with high-quality market research services. Whether it’s branding a new product, rebuilding customer relationships, or digging through mounds of data to find nuggets of insight, I’ve done it all. I’m excited to bring my experience and perspective to you.
I left my full-time position as VP, Research Services at a mid-size marketing research company in July 2014. I have extensive experience in both qualitative and quantitative research. I have been a moderator for almost 10 years, working with a variety of groups including physicians, patients, home buyers, public transportation riders, caregivers, etc. A good deal of my experience is in the healthcare industry, but I also have worked in a number of other areas. However, I do not have a strong CPG background.
- Executive Interviews
- Focus Groups
- Bulletin Boards & Online Qualitative
- Research Consulting
- Marketing Copywriting
- Proposals & Capabilities Decks
- Marketing Materials
- Report writing