Qualtrics X4 Summit

The Qualtrics X4 Summit starts this Wednesday, March 6th. I would be lying if I said I wasn’t excited. What other industry conference do you get to hear Barack Obama, Oprah Winfrey, Sir Richard Branson, etc? Plus, a private Imagine Dragons concert for just you and 10,000 of your closest friends?

Shhh…actually, let’s not talk about all that. I mean…I’m going to be working really hard learning to take advantage of all of the great features of the Qualtrics platform and maximizing my research skills. I’ll also be meeting lots of new research friends and hanging out with my ladies from WIRexec.

What’s really interesting about this conference is that no one else in the industry does anything like it. Qualtrics has made a really wise investment (in my opinion) to capture the hearts and minds of its customers with a really unique experience. So many brands that I work with talk about customer experience and creating sticky experiences that leave their customers wanting more. Qualtrics is living that philosophy while providing a survey platform for other brands to study their own experiences. It’s quite genius really.

So, I’ll suffer through another year of slogging through this conference so that I can bring back all of the insights to my clients. You’re welcome.