I'm not sure I was ever meant to be an entrepreneur. I'm just an insights industry veteran who got fed up with agency life and started a business. Then, I decided to grow that business, and all the books and mentors and experts say that you have to have fancy things like a brand promise, ideal customer and core values. What?!?!? I don't know how to come up with those things. Enter ChatGPT.
I began learning how to leverage the power of AI a few months ago when I began creating my own GPTs. So, I trained it to be my company's board of advisors. These are the board members that I created...
- Martha Marketing - Specializes in marketing professional services using LinkedIn, conferences, online content, and website marketing.
- Frank Finance - Expert in growing professional services companies with efficient budget management and a focus on high ROI.
- Olivia Operations - Helps companies transition from owner-operated to fully autonomous operations using efficient processes.
- Hannah HR - Skilled in talent acquisition, employee engagement, and organizational development, emphasizing employee strengths.
- Tom Tech - Specializes in technology for market research, integrating tools like Q Research Software, Qualtrics, and SPSS.
All of these 'characters' have been trained based on my personal strategy for building the business. I ask them questions about business strategy sometimes individually and sometimes as a group.
I appreciate that I can prompt them to ask me questions which helps me work through a problem, but what I enjoy the most is that I don't have to be nice or polite to them! Is that wrong?
I don't think so because being frank actually makes my use of this board much more efficient because I can say 'I'm looking for a way to describe how we use agility to meet our clients' needs. Give me three bullets to explain.'
When it provides long bullets, I can say 'too long, shorten it.' If I don't like one, I can say 'nope, I hate that, try again' or 'no, that bullet does not address how we adapt to technology.' You get the idea. I don't have to be nice, and I don't have to use what it gives me. In fact, I almost never use what it provides exactly.
This has been such an engaging way for me to work through some of the deeper questions for my business, and I hope that it helps you to do the same.
