What We Do

Tailored insight services

Flip the script. Enjoy simple, flexible, and custom research without the fuss.

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Our Services

We've got you covered

Market Research

Turn learning objectives into full-scale qualitative, quantitative or mixed-methodology research projects

Insights Consulting

Create research roadmaps, evaluate internal data, select the best technologies, or audit current data programs

Social Listening

Analyze the data that already exist to point to innovation opportunities, competitive advantages/threats, and upcoming trends

We fit in where and when you need us, whether that's conducting primary research, analyzing internal data, or listening to your audiences.
Methodologies

We've got your market research needs covered

Qualitative

Dive into the rich narratives behind customer behavior, uncovering the human stories that drive your brand.

Using open-ended data collection techniques such as in-depth interviews, focus groups, online bulletin boards, and online diaries, we help you understand the richness and complexity of participants' experiences and decision making.

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Quantitative

Harness the power of numbers to gain precise and actionable insights that fuel your decision-making.

Quant provides you with precise, numerical insights that help identify trends, measure variables, and test statistical significance, offering clear and objective results to improve your growth strategy.

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Mixed Methodology

Seamlessly blend the art of qualitative understanding with the precision of quantitative analysis.

Create a comprehensive analysis of the problem by integrating the depth and contextual understanding of qualitative with the statistical rigor and generalizability of quantitative data.

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Tailored Projects

Study Type Examples

Win / Loss

Customer retention / acquisition

Win / Loss

Increase sales by examining the reasons behind successful and unsuccessful transactions.

Customer Journey Mapping

Customer retention / acquisition

Customer Journey Mapping

Improve sales conversion rates and customer experience by visualizing the customer's journey.

Awareness, Attitude and Usage

Market Landscape

Awareness, Attitude and Usage

Gain insights into brand performance by measuring customer recognition, perceptions and usage.

Usability Testing

Customer Retention/ Acquisition

Usability Testing

Identify pain points and opportunities for improvement by analyzing how users interact with a digital product.

Market Exploration

Market Landscape

Market Exploration

Uncover new market opportunities and trends by investigating consumer needs, preferences, and behaviors.

Market Segmentation

Market Landscape

Market Segmentation

Differentiate and understand distinct consumer groups by analyzing demographic, psychographic, and behavioral data.

Concept Testing

Innovation

Concept Testing

Validate new ideas and innovations by gauging consumer interest and potential market success.

Brand Health Tracker

Brand

Brand Health Tracker

Monitor brand performance and identify areas for improvement by regularly measuring consumer perceptions and engagement.

Package Testing

Innovation

Package Testing

Optimize product appeal and functionality by assessing consumer preferences and usability.

New Product Testing

Innovation

New Product Testing

Ensure market readiness and appeal with consumer feedback.

Message Testing

Brand

Message Testing

Refine marketing communications and increase effectiveness by evaluating audience responses and understanding.

Employee Studies

Employee Studies

Employee Studies

Enhance organizational effectiveness and address key issues by gathering insights and feedback from staff.

You'll be in good company.

Top brands rely on Harvest Insights for their research needs.

Let's cultivate insights together

Contact us today for tailored market research solutions that meet your needs.

Common Questions

Looking for more answers?

Get in touch with us at
hello@harvest-insights.com

Can we really trust insights from social media?

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While social media data may seem unreliable, our advanced tools filter out the noise and focus on relevant, authentic conversations. We validate insights across multiple social media sources to ensure the information we provide is accurate, actionable, and aligned with your business objectives.

What services does Harvest Insights offer?

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Harvest Insights offers a comprehensive range of market research services tailored to meet your specific needs. Our services include market analysis, competitor research, social listening, custom reports, and more. We work closely with our clients to deliver actionable insights that drive informed decision-making.

We already use social listening to monitor our brand mentions. How is this different?

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Our social listening service is very different than brand monitoring. We analyze public conversations in-depth to understand consumer attitudes, identify emerging trends, and uncover market opportunities. Instead of just tracking mentions, we provide strategic insights about topics that go beyond brand to help you capitalize on evolving consumer attitudes and behaviors.

How can market research benefit my business?

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Market research can benefit your business in several ways. It helps you understand market trends, customer preferences, and competitor strategies. This knowledge enables you to make data-driven decisions, identify growth opportunities, mitigate risks, and optimize your marketing and product strategies.

Why would we ever need primary market research?

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While existing data can provide valuable insights, it often lacks the specificity and depth required to evaluate new or innovative ideas. For example, if you want to test a new product or service, you need to put that in front of your audience. Our custom research ensures you get precise, actionable insights tailored to your unique questions.

What industries does Harvest Insights specialize in?

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We have expertise across a wide range of industries, including but not limited to technology, healthcare, finance, consumer goods, food and beverage, and energy. Our team of analysts and researchers is equipped to provide insights and solutions for various sectors.

What if we have a limited budget?

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We offer scalable solutions designed to fit a range of budgets. While custom, primary research may start at $30k, our social listening services are a cost-effective option, typically ranging from $8k to $15k. We work with you to provide flexible, value-driven solutions that respect your financial and time constraints.

How do I request a quote for your services?

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You can request a quote by clicking on the Get In Touch button above. Simply fill out the form with your details and project requirements, and we will promptly get in touch with you.

Why not just use our internal team for data analysis?

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While internal teams may have access to data, our expertise lies in turning that data into strategic insights. This may involve combining data from various studies, appending information to your current customer database, or suggesting new tools to make better use of your data internally. We provide an external perspective and tailored solutions that empower you to make more informed, unbiased decisions.

Do you offer free consultations to discuss our needs?

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Yes, we offer free consultations to discuss your specific research needs. Please reach out to us through our contact form or by calling (404) 458-7006 to schedule a consultation with one of our experts.

Does Harvest take recruit-only projects? 

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No. As a full-service research company, Harvest does not take recruit-only projects. There are a multitude of amazing sample vendors for quantitative studies and recruiters for qualitative studies. We are happy to provide a recommendation to one of our partners.

What is your approach to primary and secondary research?

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Our approach involves a combination of primary and secondary research methods. Primary research involves collecting new data directly from sources, while secondary research involves analyzing existing data and resources. This balanced approach ensures comprehensive and actionable insights.

Can you provide references from past clients?

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Certainly, we can provide references from past clients upon request. Our satisfied clients can attest to the quality and value of our services.

Can you assist with data visualization and reporting?

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Yes, we offer data visualization and reporting services to help you effectively communicate the insights derived from our research. We use cutting-edge tools and techniques to create visually compelling reports tailored to your needs.

What are the key deliverables included in your market research services?

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Our market research services typically include detailed reports, data sets, charts, graphs, and strategic recommendations. We also create industry reports, infographics, interactive maps, social media content, video compilations, and other deliverables as needed. We work closely with you to ensure the deliverables meet your specific requirements and objectives.

What’s the difference between primary and secondary research?

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Primary research involves the collection of new data directly from original sources, such as surveys, interviews, and observations. Secondary research, on the other hand, involves the analysis of existing data and resources, like industry reports, market studies, social media sentiments and academic literature.

What’s the difference between quantitative and qualitative research?

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Qualitative research focuses on exploring and understanding human behavior, experiences, or perceptions through descriptive data (e.g., words, images, or observations). This data typically comes from interviews, focus groups, online diaries, bulletin boards, and observations. Qualitative research provides in-depth insights and rich, detailed understanding of complex issues. Quantitative Research focuses on measuring and quantifying data to test hypotheses or identify patterns. Surveys with closed-ended questions, experiments, structured observations, and statistical analysis are the hallmark of quantitative research. Results provide broad, generalizable insights, often using large datasets to draw conclusions to answer questions like “how much,” “how often,” or “how many.”