Our Blog

Reflections & Musings

Unraveling Market Research Trends

Beyond Data: Navigating the Rise of AI in Qualitative Research

By

Amanda Randall

Creating an AI Board of Advisors

By

Alisa Hamilton

Thought Leadership

Using Mobile Ethnography Tools for B2B Research

By

Alisa Hamilton

Market Research

Our Origin Story

By

Alisa Hamilton

What Makes Her Click

By

Alisa Hamilton

Market Research

Q…It’s Better than P But Too Much for R

By

Alisa Hamilton

I KonMari'd My Closet and My Contacts

By

Alisa Hamilton

Secrets of an Introverted Moderator

By

Alisa Hamilton

Market Research

Infographics: Tips and Tools

By

Alisa Hamilton

Thought Leadership

Online Focus Groups FAQ

By

Alisa Hamilton

Market Research

Grounded Theory

By

Alisa Hamilton

Market Research

Blurred Lines - the Qual/Quant Edition

By

Alisa Hamilton

Market Research: Commodity or Consultancy?

By

Alisa Hamilton

Market Research